| Have been visiting your blog from time to time. Good stuff. The Budweiser Chinese logo is meant to project an image of prestige for CHINESE viewers only (Anheuser Busch knows millions of Chinese are watching, most of them do not speak English.) Think about Anheuser's Busch's choices, the Ad could be written in any other languages like German. However, German drinkers dispise any foreign beers, Bud is rated as low quality beer there. Acutally few other countries know much about Budweiser. As a matter of fact, AB is an American company, not an international company. 80% of AB's market is US, its international markets include only Canada, Mexico and China. Bud has been developing Chinese market in the most aggressive speed. Case in point, it spent US$700 milllion in buying Harbin Brewer in 2004. To put it in very simple language, Budweiser Chinese logo is meant to speak to us. Again, Strategic is about choices. It is about where to play and how to win. |
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