| Hi, Most of the advertising you see on TV are locally layered. Meaning, that when you see Chinese letters on the banner in the soccer fields, most likely case is that Budweiser China paid an advertising agency to produce and place the Ad during the soccer match. The technology is simple. It bascially layers the ad over the existing Budweiser ad (Budweiser paid for it. The original ad could be german). This will attract the attention of the local viewers, whatever your local language maybe. Coke does it often. This technology has been in existance for quite a while. NFL has used it for its games on the FOX network. Its a great way for advertisers to use the banner space more efficiently. |
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